Everyone knows the stories of the Aravis peasants who “reblochent” to defraud the taxman, or the cardinals of Avignon who tasted Abondance cheese in 1381... But aren't these tales a little too good to be true?
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Here's a talk about Alpine cheeses that won't please anyone. Manufacturers, journalists, politicians, farmers, unions, Savoyards, Valaisans and even consumers won't like it. Why not? Because the author explains that the founding myths of the history of some sacrosanct cheeses from the Alps are nothing more than a mythology of characters and situations created from scratch by communicators expert in the art of storytelling. For heaven's sake! The Aravis peasants who “reblochent” to defraud...