Saint-Gervais shop window
©Boris Molinier

Signs and advertising charter

Why introduce a Charter on signs and advertising?

The study of the impact of signs on public spaces showed that the main problems stemmed from the overbidding and/or oversizing of signs, with the consequent degradation and/or masking of buildings, sometimes of high quality, while creating confusion in the reading of the image that retailers want to broadcast to users.

Public spaces cluttered in this way lose quality despite the Commune’s efforts on the redevelopment of streets and spaces open to pedestrian traffic.

As part of the policy of upgrading urban space undertaken several years ago, a reflection process has therefore been launched with a view to producing a reference document that defines everyone’s concerns and duties within the framework of a moral commitment, setting out all the rules and means conditioning the creation or modification of signs.

At the end of a process involving the C.A.U.E, the Commune, shopkeepers, the Architecte des Bâtiments de France (A.B.F), Mr. Dominique BOILLEY, and the Commune’s colorist architect, Mr. Bernard FERRARI, a charter has been drawn up.

The charter takes a non-regulatory form and will initially focus on the two most densely populated areas of Saint-Gervais, namely the town center and Le Fayet.

Subsequently, its scope will be extended to the more touristy areas of Saint-Nicolas and Le Bettex.

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